Pico laser is the new hot trend when it comes to skin rejuvenation outcomes. Med spas, clinics, and practices in aesthetics are leveraging it to access quality customers and book up their schedules. It also offers a great way to develop lucrative treatment plans that generate repeat customers.
Thinking about adding Pico laser treatments to your services? Here are some certain and tested methods of converting increasing demand into constant revenue.
Sell packages, not a single session
Successful Pico laser treatment outcomes need repeated sessions. Instead of allowing clients to purchase one-session packages, establish packages that compel total commitment.
Here are some examples:
- Pigmentation Perfect: 4 in-clinic plus home brightening serum
- Scar Renewal Program: 6 treatments + LED Light therapy
- Total Skin Refresh: 3 treatments + deluxe facial.
Packages bring the following advantages:
- Improve timely cash flow
- Book future appointments
- Provide superior outcomes and more satisfied customers.
Propose bundled transformation programs
Advance beyond laser-only packages and offer pico and complementary treatment combinations. This will allow you to charge more and provide the client with a complete skin solution.
Here are some ideas:
- Pico + Microneedling: More collagen stimulation
- Pico + Hydration Infusions: Post laser relaxation and hydration
- Pico + Chemical Peel: To remove pigment and improve texture.
Bundling will help you upsell while resolving several skin issues in one package.
Identify niche markets
A marketing campaign should not need to address every individual. Focus on smaller but very motivated groups like:
- Bride-to-be who needs spotless skin for wedding photos
- Front-facing professionals, for example, real estate agents, influencers, and speakers
- Clients seeking scar correction, post-acne
- Customers in pursuit of clean tattoo removal.
It is essential to create individual offers and landing pages per niche. You will get a better response rate and conversion rate.
Create before & after libraries
Pico laser outcomes are aesthetic, so display them. Seek signed client permission to create a portfolio of transformations of each kind of treatment you provide.
You can utilize them on:
- Website galleries
- Instagram reels and carousels
- Clinic gallery books at your consulting desk
- Side-by-side prints of sales presentations.
Presenting actual transformation stories from your clinic is more likely to gain trust than a manufacturer’s brochure.
Launch seasonal campaigns
Connect your marketing with seasons. This provides the clients with a compelling reason to book now rather than later.
Examples:
- New Year, New Skin: January marketing to resolution-oriented clients
- Pre-Summer Glow Plan: Spring initiatives targeting individuals preparing for summer holidays or weddings
- Autumn Repair: Fall offers the opportunity to rectify pigmentation and sun damage.
Limited-time promotions prompt people into action, keeping your calendar busy throughout the year.
Use of social proof
Pico laser is a high-end product, so individuals cannot afford to part with money without a guarantee. Apply social proof as widely as possible:
- Very brief testimonial videos immediately following treatment. For example, “It was far more comfortable than I thought!”
- Google and Facebook reviews of your results
- Partnerships with influencers, where local beauty personalities share their experience.
The clients will believe you when they see proof of satisfied clients.
Inform through content
Other than just mentioning that you provide pico laser, explain how the procedure can benefit certain issues. Address via blog posts, short videos, and email newsletter. For instance, you can write or talk about:
- How to Fade Sun Spots with Pico Laser
- We compare Pico Laser vs Chemical Peel to ascertain their relative effectiveness regarding pigmentation
- 3 Things to Know Before Your First Pico Laser Treatment.
By educating, you can establish your clinic as an expert, and people always purchase what experts have to offer.
Provide consultation-only days
You should set aside some days where you offer free or cheaper consultations for treatment planning.
Structure them to have:
- A rapid skin examination if you have diagnostic equipment
- An explanation of how Pico will be responsive to their needs
- Options and payment plans.
When people don’t feel pressured to make a decision immediately, you will sell the service more.
Establish payment plans
Pico laser treatments are expensive. Providing in-house payment methods or collaborating with financing services eliminates one of the biggest obstacles to clients.
For example:
- Split a price of $1,200 into $200/mo payments
- Give people buy now, pay later offers in the seasonal campaigns
Once the financial barrier is lowered, booking rates increase.
Teach your team to sell with confidence
Your employees must be well aware of:
- The uniqueness of Pico laser treatment
- How to align it to various skin issues
- Presenting package benefits instead of single sessions.
The greater the confidence in your crew, the higher your profitability. Luckily, reliable providers, like Aesthetics Distributions, offer training support to ensure your team knows how to safely utilize the device.
Final takeaway
The Pico laser market is booming. However, having a pico laser does not necessarily mean a lot of profit. What you require is structured offers, niche targeting, results illustration, and the sale process that turns interest into definite packages.
